A flagship initiative recognizing the contribution, character, and commitment of India’s three-wheeler rickshaw community.
Starting from Pune
Expanding Across Maharashtra
about activation
The Adarsh Rickshawala Award is our flagship activation program dedicated to an often overlooked yet indispensable community—three-wheeler passenger rickshaw drivers and operators.
Beginning with Pune, a city home to nearly 2.5 lakh entrepreneurial rickshawalas, this nationwide initiative celebrates their contribution, character, and commitment to society.
The Backbone of Urban Mobility
Rickshawalas are more than transport providers—they are an essential part of India’s urban rhythm.
Backbone of last-mile connectivity in every major city
First point of contact for tourists and visitors
A hardworking community, serving long hours in challenging conditions
Deserving of recognition for their honesty, resilience, entrepreneurship, and service
The Adarsh Rickshawala Award shines a spotlight on their everyday heroism.
Recognizing Everyday Excellence
Recognizing excellence across character, commitment, and contribution.
Partner with a Movement that Celebrates Real Heroes
Built for Scale & Impact
Simple, accessible nomination process
10 meaningful award categories
100 awardees celebrated
Supported by Rickshaw Unions
Endorsed by Pune Police, Pune RTO, and Pune Municipal Corporation
100+ sample nominations collected
Opportunities for Meaningful Brand Engagement
This initiative offers a rare blend of social impact, community engagement, and high‑visibility brand activation
Expanding Across Cities & Communities
A growing platform connecting communities, authorities, and brands at scale.
Rickshawalas (Pune)
Community Reach
Expo Visitors
Grand Finale Attendees
rollout across Maharashtra
Celebrate real heroes. Create meaningful impact. Build powerful brand connections.
